ONLY webinars - visit ONLY webinars - visit
Advanced Search
Home / Features / Moroccan Products Shine at SIAL ME
Special Features

Moroccan Products Shine at SIAL ME

The Agricultural Development Agency Morocco (ADA) organized the Moroccan participation in the 9th edition of the International Food Trade Fair SIAL Middle East, being held from December 10th to 12th in the United Arab Emirates. The sixth consecutive participation is a part of the implementation of an ambitious strategy by the Agriculture Development Agency Morocco, which acts within the framework of the Green Morocco Plan, to marketing and promoting the local products and development of new markets. This sixth participation testifies he eagerness of the ADA's strategic objective to penetrate Moroccan local products in the Middle East market since 2013. The persistent participation of Morocco at SIAL in previous years rewarded Morocco companies more than twenty contracts valued at 9 million Dirhams.

This long-term strategy helped local companies in connecting with potential buyers’ and large purchasing centers of the local market with a great interest for Moroccan products including argan, saffron, olive oil, aromatic and medicinal plants, prickly pears, rose water, dates and couscous, among others.

This year, the Kingdom of Morocco will be participating with 24 exhibitors representing around 110 cooperatives. The exhibitors will benefit from more than 250 B to B meetings held alongside the Fair with prospective customers to introduce Moroccan products in the Middle East market.

Prior to the event, the exhibitors benefited from the needed marketing assistance delivered by the ADA to enable them to better position their products and prepare them for the business meetings at the Fair.

Commenting on the participation, El Mahdi Arrifi, Director General of the Agricultural Development Agency in Morocco said: “The participation in SIAL Middle East this year aims to capitalize on the achievements of its presence within the previous editions, along with attesting the importance of the Middle East market for the Moroccan food sector. Morocco's participation in this event highlights the quality and diversity of Moroccan products.

Built on an area of ​​320 sqm, the Moroccan pavilion will immerse visitors in a lively tasteful world, rich in colors and scents. Thanks to the animation created around the local products, the Moroccan pavilion reflects the richness of the Moroccan culture and land.An array of Moroccan products and brands were displayed during the first day at the Moroccan pavilion such as couscous, olives, cactus derivatives, aromatic and medicinal herbs, spices, dates, olive oil, saffron and honey.

We accept Guest Posts

  All fields are mandatory
Your Name
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image


View Special Features by Category
Airlines & Airports
Art & Gallery
Banks & Financial sector
Car Industry
Dubai Government
Dubai Metro
Education & Institutions
Events & Occassions
Exhibition Center
Family Shows
Food & Beverages
Free Zones
Golf Clubs
Government Departments
Health & Fitness
History & Culture
Hospitals & Clinics
Hotels & Hospitality
Identity cards
Internet Services
Media & News
Online Food Service
Online Store
Other Emirates
Parks & Beaches
Precious Metals
Real Estate & Property
Religion & Culture
Resorts & Clubs
Shopping Malls
Special Centres, Groups & Communities
Sports & Events
Sports Bars
Things To Do
Trade Fair
Travel & Leisure
UAE Market News
VIP Services
Wedding Planners

Back to top

News Alerts
News Alerts
Stay ahead with abu dhabi news
dcg mobile
adcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Abu Dhabi Blog
Your space, your voice
ADCG at a glance