COVID 19 pandemic has changed the lives and livelihood of many around the globe. Although the full consequences of the pandemic are yet to be seen, the impact of it is visible on the economies of the world. During this period the sales leaders need to adapt to the new normal where they face fearful buyers, tighter budgets, and the inability to hold in-person meetings to make adjustments to the sales strategies for the new customer habits. The changes in customer behaviour have made the sales leaders realize that they need to address and adapt to the new reality and revisit their sales model.

The speed of the website is one of the most important factors leading to a high conversion rate. Fast loading websites gain from higher SEO rankings which have a direct impact on user experience, low bounce rate, engagement as well as conversion rates. Conducting a performance test for any website helps in understanding the responsiveness and the scalability of the website, which have a direct impact on the user experience and the revenue generation.

‘Working from home’ is the hottest topic in the midst of the COVID-19 pandemic. A large number of companies have implemented work from a home policy which is a new reality, but it takes time to get used to. In the UAE alone, 70 percent of the workforce was restricted to their homes at the beginning of March this year. Even with the restrictions easing after the initial three months, things have not gone back to what they were and may never go back to it even after the pandemic is over. Working from home has been a mixed experience for employees, with most stating an increase in productivity and a few stating that an office environment is important to be professional and productive.

Taking part in a triathlon is a dream for many athletes, as it is one of the most significant tests of physical and mental endurance. While there is no denying that you have to dedicate a substantial amount of time to training and preparing for the event, there are some purchases you can make to boost your chances of succeeding and to make the process as enjoyable as possible.

Engaging with visitors to a website is just as important as driving traffic to the website. Engagement is not only about attracting visitors but making them stay on the site to achieve your goals by fulfilling their needs. It is one of the most important aspects of website design for understanding the performance and ROI on and is directly linked to the growth of the business. A positive user experience enables trust and builds relationships with prospective customers.