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Drive Safe, Save Lives

Recognizing the need for greater awareness about road safety within Abu Dhabi, the Health Authority - Abu Dhabi (HAAD) has launched an important road safety initiative, ’Drive Safe, Save Lives’, to educate the public. This road safety initiative addresses the issues surrounding road safety and seatbelt usage within Abu Dhabi and builds broader awareness of the importance of driving safely and the value of human lives. The campaign will be launched through advertisements placed on television, cinema, newspapers, magazines, radio, lamp posts, and billboards throughout Abu Dhabi Emirate. Through this initiative HAAD will be spreading the word about the importance of road safety. The major risk factors impacting the severity of road traffic injuries are: Speed Failure to use seat belts Failure to use child safety restraints The biggest road safety issues facing Abu Dhabi Emirate today are: Speeding and dangerous driving Lack of use of seatbelt Only 11 % of UAE nationals wear seat belts Only 44 % of non nationals wear seat belts Lack of use of child safety restraints Use of mobiles while driving Over the past two years fatal injuries were the leading cause of death in Abu Dhabi Emirate, representing 22% of the total causes of death: An alarming 69% of injury deaths in the emirate of Abu Dhabi are caused by road traffic injuries Globally, Abu Dhabi Emirate has one of the world’s highest rates of road deaths There are an average of 38 deaths per month due to fatal road traffic injuries in Abu Dhabi Emirate Males represent 89% of fatal road traffic injuries Abu Dhabi Police data show that between 1985 and 2005 The severity ratio of fatalities per 1000 motor vehicle crashes increased 5 fold The severity ratio of injuries per crash increased 6 fold+ The main cause of death among children 0 – 14 year olds is fatal injuries, of which 63% are traffic related Among vehicle occupants aged 0-14 who died in crash, none were found to have been using a safety restraint Around 23% of causes of all road traffic crashes are due to Irresponsible behavior and Lack of respect for other road users


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