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National Geographic Channel

National Geographic Channel (NGC), the channel which invites viewers to re-think the way they see television, and Abu Dhabi Media Company (ADMCADMC), one of the fastest growing, multi-platform media organisations in the region, has announced the formation of a strategic partnership, to launch the free-to-air National Geographic Channel Abu Dhabi - the first international factual entertainment channel to be launched in the Arabic language. National Geographic Channel Abu Dhabi, which will be dubbed completely into Arabic, will bridge the gap in quality factual entertainment that exists in the region, by reaching out to discerning, educated, thinking audiences that are interested and sensitive about their environment, and are curious to seek more knowledge about the world around them. Like the work of National Geographic globally, National Geographic Channel Abu Dhabi aims to inspire a life-long passion for learning, to cultivate curiosity and wonder about the world and generate awareness, concern and knowledge about the planet; by offering smart and reliable factual entertainment, featuring science and technology, animals and nature, exploration and culture. The channel’s programming has been expertly designed to meet the preferences of the region’s viewers; offering three main themes between 6 pm and 9 pm (UAE) and late night, which will rotate between Nat Geo Science - featuring programmes that unravel the mysteries behind the world, or beyond it; Wildlife - which will incorporate the best and most intimate encounters with wildlife ever seen on television; and MEGA, which will showcase the world’s most breathtaking meagastructures, megacities, megafactories and megamovers. A different theme will be developed for viewers each week under the ’Theme week’ slot such as Fight Science, Most Amazing Moments, Food and Travel, where, between 9 pm and 10 pm (UAE), viewers can see some of the greatest, most action-packed and topical programming on National Geographic. During prime time, 10 pm-12 am, Sunday-Thursday, the channel will showcase programmes based around a different genre each night. Nat Geo Science (Sundays) will feature one-offs like Incredible Human Machine and World’s Most Bizarre Dinosaurs; Nat Geo Action (Mondays) will show programmes including Dangerous Encounters, Jet Man and Don’t Tell My Mother; Nat Geo Confidential (Tuesdays) will focus on real-life investigations; Disastertainment (Wednesdays) will show programmes such as Air Crash and Seconds from Disaster; while Showcase (Thursdays) will be an open slot showing documentaries about current affairs or grand premieres.



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