As Abu Dhabi enters a standout moment in its cultural and social calendar, the Abu Dhabi Investment Office (ADIO), in partnership with Darna Rewards by Aldar and The Galleria Al Maryah Island, announces the launch of Unlock Luxury Rewards. This exclusive two-week experience, running from 1 to 14 December 2025, brings an unmatched luxury rewards experience to the capital’s leading retail destination.

Arriving during a month marked by flagship events, from Eid Al Etihad and the F1 Abu Dhabi Grand Prix, to the debut of Sotheby’s Collectors’ Week and the return of Abu Dhabi Finance Week, the initiative responds to a growing demand for elevated retail experiences among residents and international visitors alike.

Set against Abu Dhabi’s dynamic luxury landscape, Unlock Luxury Rewards offers Darna Rewards members 15% back across more than 80 of the world’s most coveted maisons, from fine jewellery and haute horlogerie to couture and lifestyle. Designed to enhance every visit, the programme reinforces The Galleria’s position as the region’s benchmark for luxury retail.

Anchored in ADIO’s long-term vision to strengthen Abu Dhabi’s luxury ecosystem, this initiative reflects the emirate’s commitment to advancing a world-class retail environment through strategic partnerships, high-quality experiences and meaningful rewards for today’s discerning consumer. Guests spending a minimum cumulative total of AED 5,000 across eligible luxury brands at The Galleria between 1 to 14 December 2025 will unlock rewards of 15% back, capped at a total of AED 30,000 in rewards (equivalent to AED 200,000 in spend).
Guests can select from three seamless reward redemption options:

Aldar Gift Card – Receive 15% of your total eligible spend loaded onto an Aldar Gift Card. An elegant option for gifting. Direct Card Credit – Enjoy 7.5% credited directly back to your linked debit or credit card. Darna Points Redeemable like currency at Aldar-operated destinations spanning dining, hospitality, retail, and leisure.
All rewards are automatically processed via the Darna Rewards app, and credited within 15 days of
the transaction date, provided that no returns or refunds have been initiated.

A Seamless Elevated Retail Experience
1. Download the Darna Rewards by Aldar app from the App Store or Google Play.
2. Register using a valid UAE mobile number.
3. Link your preferred payment card in-app.
4. Shop in-store at eligible retailers at The Galleria Al Maryah Island using the linked card.
5. Receive rewards automatically — and redeem seamlessly within the app.

As stores reveal festive season collections and curated gifting experiences, Darna Rewards ensures that every moment spent at The Galleria is rewarded in a way that feels distinctly personalised and elevated.

Noora Al Foulathi, Head of Abu Dhabi Retail, said: “I’ve witnessed Abu Dhabi’s evolution into a global luxury destination and this winter season marks another defining chapter. The city’s energy, paired with our world-class cultural calendar, continues to draw regional and international audiences, creating a buzz that’s unmistakably ours. “With Unlock Luxury Rewards at The Galleria Al Maryah Island, we’re giving residents and visitors something truly special, elevating every purchase and making shopping in our home city more rewarding than ever. “It’s a unique moment for Abu Dhabi, with shoppers now enjoying exceptional, exclusive rewards across the capital’s most coveted brands.”

Mark Ruffley, CEO of Al Maryah Retail Company, said: "The much-awaited launch of Darna Rewards at The Galleria has created an exciting new platform to reward our guests in ways that reflect the exceptional quality of our retail offering. This luxury rewards initiative builds on that momentum, bringing together our collection of world class luxury brands with a reward experience that is unique to Abu Dhabi. Our focus remains on elevating every visit through meaningful value and exceptional moments, reinforcing The Galleria’s position as the capital’s premier destination for luxury shopping.

Saoud Khoory, Chief Retail Officer at Aldar Investment, said: “Through Darna, we are redefining the way our customers experience luxury across Abu Dhabi. This initiative underscores Aldar’s commitment to shaping destinations that offer deeper engagement, stronger brand connections and consistently elevated moments. The Galleria Al Maryah Island continues to set the benchmark in luxury retail, and this collaboration ensures that every visit feels even more exceptional.” This December, experience retail excellence with rewards to match.

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