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A Boom In Digital World

Ever since Covid 19 was declared a pandemicforcing countries to close borders, working from home became a norm for most businesses, with webinars gaining importance. This form of digital engagement is here to stay for hosting online events which serve as proper engagement point, are highly effective and accessible than the physical events.

Simply hosting a webinar and have people participating is no measure of success. It is very essential to know what the audience thinks of the webinar and if it meets theirobjective.Asking for feedback is a way to show that you care about the opinions of those who showed interest. Direct feedback from the participants is priceless be it a positive or a negative.

To gain most from the feedback following the webinar, there are some best practices to adopt.

1. Choosing the Right Platform for the Survey

Ensurethe platform that is chosen for the survey achieves the objective and is integrated into the customer management system to obtain the highest degree of success.

2. The objective of the Survey

It is very essential to get the message across to the participants, the objective of the survey, and what will be achieved at the end of it. Sometimes sharing the objective helps in gaining more responses. For instance, if you are looking to gain more knowledge related to other topics, the answers would help us plan the speakers for the future.

3. Crafting a short questionnaire

Keep the survey short and to the point keeping the key questions to be answered first. The time taken to complete the survey should be under 2 minutes. The questions that are put across to the participants should directly be asking what you as a host are looking to improve.Asking them to rate the webinar on a score of 1-10, giving multiple choicequestions to gain insight into the learning and what they would like to know in future webinars.

4. 100 percent completion should not be a mandate

It should not be mandatory for the participants to answer every question in the survey.This can help drive higher submissions of feedback. It should be kept in mind that when analyzing the data, do not derive your percentage of completion by the total number of survey submissions, but by submissions that have answered.

5. Share the results.

Wherever deemed necessaryshare the result of the survey with the participants who took part in the survey. It should not only show a summary of the feedback but also the action plan to improve future events.

With webinars being the digital mode of engagement for the future, getting feedback post every webinar is the key to understanding the success and areas of improvement for future webinars.



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