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du Announces Partnership Agreement With UAE Cycling Federation To Sponsor Upcoming President’s Cycling Cup
(29 March 2021)


du, from Emirates Integrated Telecommunications Company (EITC), has announced a new partnership with the UAE Cycling Federation to provide technological expertise and support. The collaboration will see du sponsor the upcoming President’s Cycling Cup, the annual event for cyclists across the country, and facilitate IoT capabilities and 5G network coverage.

Fahad Al Hassawi, Acting CEO, du, said: “Upholding business excellence, driving innovation, and proudly contributing to the transformation of our community are enduring principles that guide all of du’s operational activities. As demands for emerging technologies increase, we are proud toenter into new partnerships and oversee the implementation and delivery of next-generation services that can be accessed seamlessly in every segment. We strive to ensure that our communities are empowered through connectivity, and our work alongside the UAE Cycling Federation is a testament to this commitment. Sport and physical activity is an essential pillar of people’s lifestyles and well-being. Now, we aim to further enhance people’s experiences and abilities in this area through the infrastructure and expertise at our disposal.”

His Excellency (H.E.) Mansour Bouasiba, President of the UAE Cycling Federation, added: “We are delighted that du will be supporting the President’s Cycling Cup as a golden sponsor this year. For the UAE Cycling Federation, our aim to engage with communities across the UAE and encourage the community to stay active will undoubtedly be boosted by du’s association with the event. Now more than ever, technological capabilities must be harnessed as a force for good that positively impacts our society. As such, we appreciate du’s commitment to provide IoT and 5G infrastructure and look forward to witnessing the response and reception of everyone involved in the event.”

This year’s President’s Cycling Cup is taking place on Friday, April 9th, at the Al Qudra Cycling Track, comprising two parts for amateur’steams and professionals clubs. IoT and 5G have emerged as an invaluable source ofinformation, providing efficiency and reliability during every data transition phase. du’s capabilities in both these areas are set to be highlighted once more, empowering the event with these technologies. As a leading national organization, du been a regular contributor to community eventssince its establishment, and today’s news reaffirms the telco’s commitment to honoring its Corporate Social Responsibility (CSR) and supporting related initiatives in line with the National Agenda.

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