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Al Hilal Bank Earns Prestigious ’Call Center of Excellence’ Recognition By BenchmarkPortal
(21 February 2018)


Al Hilal Bank is proud to announce that its Customer Care Center has been certified “Call Center of Excellence” 2017 by BenchmarkPortal, a global leader in the contact center industry. This certification is a testament to the rigorous levels of performance and customer satisfaction that Al Hilal Bank’s Call Center has met.

The Call Center of Excellence award is one of the most prestigious recognitions within the customer service and support industry. Recipients of this award are chosen based on best-practice metrics drawn from the world’s largest database of objective and quantitative data that is audited and validated by researchers from BenchmarkPortal.

Alex Coelho, CEO of Al Hilal Bank said: “At Al Hilal Bank client centricity comes at the forefront of our priorities and is the driving-force behind our banking operations; our Customer Service team relentlessly strives to deliver the highest levels of customer service in line with international standards. Our objective is to offer efficient and reliable banking transactions through a well-trained and dedicated team to meet requirements of our customer. This prestigious certification reflects the efforts of our employees and the satisfaction of our customers.”

“Certification is an important distinction because it is based on best-practice metrics drawn from BenchmarkPortal’s database of contact center metrics, which was founded at Purdue University and is the largest in the world. This achievement confirms the contact center’s ability to deliver service that is both effi­cient and effective,” commented Bruce Belfiore of BenchmarkPortal.

Al Hilal Bank have also received awards for “Best Corporate Social Responsibility in Islamic Banking UAE”, “Most Innovative Banking Brand", “The Safest Islamic Financial Institution in the GCC” and the “Lipper Award for Best Fund Over 3 Years” during 2017/2018.  

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