Showing its commitment as a leader and key contributor to the local travel and tourism industry, the Emirates Palace Hotel announced that it will showcase its strengths and attractions at the Arabian Travel Market (ATM), the industry’s leading travel and tourism exhibition dedicated to unlocking the business potential within the Middle East region, next month in Dubai.

The Emirates Palace will participate at the ATM as part of the pavilion of Abu Dhabi Tourism Authority, regulator of the emirate’s tourism industry. Taking place in Dubai from May 5-8, the ATM, which assembles key market players from six continents, is four days of intensive meetings, seminars, press conferences and social networking opportunities.

The Abu Dhabi iconic property hopes to use the ATM platform to market its world class trademark and strike scores of business partnerships with leading industry players.

’’At ATM, we will launch more promotional offers and we expect to ink business deals with international travel and tourism agencies for the next year season,’’ Director of Sales and Marketing at Emirates Palace Hotel, Janet Abrahams, said.

’’The Emirates Palace is fully booked for a line-up of concerts, entertainment festivals, Formula One race in Abu Dhabi and celebrations for Christmas and end of the year. This busy agenda heralds a promising tourism season,’’ she added.

The Palace, she added, is currently offering value-added attractive packages to lure in more holidaymakers from the region and beyond to stay in the opulent hotel. It offers a stay of ten days at the price of eight days. Another offer targets the GCC holidaymakers for a Suite stay and an impressive tour of Abu Dhabi’s landmarks including the Sheikh Zayed Grand Mosque.

’’We also expect occupancy rate to reach record higher levels in 2010 thanks to the Palace’s standing as a powerful, reputed trademark in the world travel and tourism industry and the aggressive road shows conducted in the past period." Abraham has highly appreciated the vital role both the ADTA and Etihad Airways are playing to energising and supporting tourism in the emirate of Abu Dhabi.

Highlighting the musical, cultural and sports calendar, she explained, the Palace will welcome the conference of leaders of FIFA for three weeks.

The Emirates Palace, she said, was sold out for the Formula One world championship in next November. The two-week race will provide an ideal opportunity to promote and market Abu Dhabi as one of the world leading tourism destinations of choice.

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