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Record breaking innovations debut at world luxury expo,

World Luxury Expo, Abu Dhabi, the third edition of the World Luxury Expo series, will launch today at the magnificent Emirates Palace from 27-29 September 2013. A Guinness Book of Records holder for the most expensive and most precious model car in the world, a gold and diamond encrusted Lamborghini Aventador LP 700-4, valued at US$ 7.4 million (AED 27 million), is being presented by model carmaker Dipl.-Ing. Robert Wilhelm Gülpen, who has been creating luxury car models from solid precious metals such as gold, silver and platinum for the past twelve years. The replicas cover the range of all leading car manufacturers and are accessible to anyone with a taste for luxury and a love of cars. Gold & Co. London are presenting the world’s first 24 karat gold plated Gold and Rose Gold as well as Platinum iPhone™ 5S just days after Apple officially launched their latest technological innovation. Individuals with a taste for technology and luxury will have the opportunity to combine their needs thanks to the new 24 Karat Gold iPhone™ 5, Rose Gold and new this year, the Platinum iPhone™ 5S, all three of which are to be unveiled by Gold & Co. London. These pieces are available from Collectors Palace, Dubai Mall and Atlantis Hotel, Palm Jumeirah, Le Rêve D’or. World Luxury Expo will showcase a selection of the world’s leading luxury brands in one spectacular venue, where access is by invitation-only. For the first time ever in the United Arab Emirates, the Zenvo ST1 Supercar will be revealed at World Luxury Expo, Abu Dhabi. This hand-built 7 litre V8 engine supercar has a limited production run with only 15 cars to be built and sold to specially approved customers. The 100% Danish designed Zenvo ST1 develops 1.104 BHP of power which is controlled at the flick of a switch producing a massive 1.430 NM of torque. The World Luxury Expo series has steadily gained momentum and status in the region, having already concluded two successful recent World Luxury Expos, the inaugural event at Burj Al Arab, Dubai in January 2013 and the second in February 2013, at the palatial Ritz-Carlton, Riyadh. Harvey Nichols - Dubai will present the ’Premier Shop’ at World Luxury Expo, Abu Dhabi. A destination for distinguished, designer and limited-edition gadgets, tech toys, entertainment and memorabilia. The ’Premier Shop’ concept is a pop-up shop featuring a coveted selection of top gadgets, gizmos and memorabilia curated for ultimate coolness. Invited guests can purchase and discover a collection of exclusive, innovative and exciting gifts items for the most discerning man. The ’Premier Shop’ will present a collection of Sonic chairs, Black Light pool tables, Billionaire Gallery memorabilia from the world of sports, cinema, music and history to name a few. World Luxury Expo will feature a wonderful selection of carefully selected luxury categories including fine art, high-end jewellery, fashion, hand-crafted time pieces, designer furniture and exquisite table settings, luxury automobiles, fine dining, private aviation, and luxury travel. All participating exhibitors are leaders in their respective fields, who constantly strive for the ultimate in quality and perfection. Renaud Marchand, Middle East Zone director for Evian, Volvic Export of Danone says, "Evian is the world’s number one brand of premium natural mineral water and has become an iconic, luxury brand. We are delighted to support the World Luxury Expo at its third event and our partnership as reinforces Evian’s position as a premium product and emphasizes the brand’s close ties with the global luxury and fashion industries." Some of the other renowned exhibitors include haute parfumier, House of Sillage, which will debut a limited edition travel perfume at World Luxury Expo, Abu Dhabi which is adorned with 665 gemstones shaped into a delicate gecko and set on an 18K yellow gold cylinder. The exquisite set holds 7.5ml and is valued at US $118,000 (AED 433,000). Italian luxury brand, The S&S Stefano Company has a determination to make the best of the Italian lifestyle available through an unforgettable experience in different areas of the world. Alessandro Martorana, stylist and head of an Italian tailor firm, has turned to S&S to promote his tailor-made clothing and accessories in the Middle East. A selection of other luxury goods and services that invited guests can look forward to viewing at World Luxury Expo, Abu Dhabi include Cornelio Cappellini, Giorgio Collection, Mariner furniture (presented by Interiors Furniture), Italian jeweler, Giarletta Rosmundo, will be presenting the famed Al-Noor Jewel, fine artwork by Ann Pamintuan, and Dubai-based luxury Al Barari Luxury Villas and The Reserve at Al Barari will be on show.



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