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Bawadi Mall Launches 71-Day Shopping Campaign
(8 June 2013)


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Bawadi Mall, the largest in Al Ain city, has launched a 71-day ’Win Daily’ campaign offering attractive shopping vouchers until 10 August 2013, to attract shoppers during the summer, Ramadan and Eid Al Fitr periods.

’Win Daily’ features daily draws offering shoppers a chance to win vouchers that can be redeemed at any of the 400 outlets. The mall witnessed a five per cent increase in footfall in May this year, compared to the same period in 2012.

Khalid Shraim, Senior Marketing Manager, Bawadi Mall said: "We did more than 8 activities in the mall since the beginning of 2013, one of which featured 24 fashion shows. What is special about this campaign is that it targets the summer period, Ramadan and Eid Al Fitr. We anticipate a huge response to this campaign and greater visitor enthusiasm for the daily draws."

"Footfall statistics are very promising this year. We saw record numbers in April, an 11% increase over same period last year. We believe that the mall’s strategy is proving really fruitful," said Shraim.
According the mall management, the diversity of campaigns targeting daily visitors is contributing to the growth of the retail sector in Al Ain city.

"We analyze the shopping trends and spending power of visitors and fine-tune our campaigns accordingly. The prize vouchers of AED 3000 can be redeemed at any outlet within the mall. The draws are conducted daily at 9pm."

Bawadi Mall, developed by Nael & Bin Harmal Inv. Co. L.L.C., houses a mix of international as well as regional retail brands of fashion, food, jewellery and much more, all in a bright, spacious, and inviting environment, distinguished by a wide curved vaulted skylight that soars above the main corridor and its main spacious courts.

"The huge success that was achieved since the inception of the mall puts on us a great responsibility to maintain the momentum. We continue to launch activities that attract more residents and tourists from the UAE and neighboring countries."

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