Emirates Identity Authority (EIDA) has so far dispatched 23, 774 SMS messages in Arabic and English languages to the representatives of private sector companies in the Emirate of Dubai to alert their employees to register for the identity card before June 01, 2012 ultimatum, to avoid delay fines.

Ayesha Al Raisi, acting director of project, public relations officer and marketing at EIDA said sending the SMS messages is part of the media and advertisement campaign to remind the inhabitants of Emirate of Dubai on the need for registration for the identity card before the end of ultimatum on May 31.

She added that the SMS messages were addressed to the companies due to the fact that big percentage of population of Dubai is not yet registered for the identity card, especially the workers.

Al Raisi said that the EIDA addressed the SMS messages to the companies in conjunction with the Ministry of Labour.
 

 

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