The 24th cycle of the Clean UAE campaign, organised by the Emirates Environmental Group (EEG) under the esteemed patronage of the Ministry of Climate Change and Environment, made its 5th stop in the Emirate of Umm Al Quwain on 13th December. In collaboration with the Department of Umm Al Quwain Municipalityand Umm Al Quwain Police, the campaign carried forward its momentum with renewed energy, building upon the remarkable successes of earlier stations across the nation.

The Umm Al Quwain edition witnessed the enthusiastic participation of 890participants from diverse backgrounds. Wearing specially designed cotton T-shirts and caps and equipped with cotton gloves and biodegradable garbage bags, these dedicated individuals came together with a shared mission — to safeguard and rejuvenate the natural beauty of their Emirate. Across the designated 5kmsite, the participating volunteers diligently collected 2,700 kg of waste.In addition, 210 kilograms of recyclable materials were segregated and sent to accredited local recycling facilities, demonstrating the campaign’s steadfast commitment to responsible waste management and sustainability.

In her address, Dr. Habiba Al Mar’ashi, Co-Founder and Chairperson of EEG, highlighted the enduring significance of the Clean UAE campaign, which has been mobilising communities since 2002. She emphasised that the initiative promotes sustainable practices across all segments of society and also raises awareness about critical environmental challenges, including resource conservation and waste reduction, recycling and effective waste management. Dr. Al Mar’ashi further noted that the campaign nurtures a culture of environmental stewardship among youth and the wider community, inspiring collective action for a greener and more sustainable future.

She added that the campaign’s growth and widespread participation reflect the UAE’s deepening commitment to sustainability and environmental preservation. Beyond its ecological impact, “Clean UAE” strengthens the social fabric by uniting the society at large with government bodies, private sector organisations, academia and community groups under a shared vision. Dr. Al Mar’ashi reiterated that continuous collaboration and sustained engagement are essential to achieving long-term environmental goals and protecting the nation’s natural ecosystems for generations to come.

H.E. Hiba Al Shehhi, Assistant Undersecretary for the Biodiversity and Marine Life Sector at the Ministry of Climate Change and Environment. Her attendance provided strong support to the campaign, reflecting the Ministry’s commitment to advancing joint environmental action and raising community awareness. It also highlighted the importance of coordinated efforts among various entities to achieve the goals of the Clean UAE Campaign.

Engineer Talal Mohammed Saifan - Head of the Agriculture Department from UAE Municipality praised the campaign’s positive impact, noting that community-led environmental initiatives such as Clean UAE are crucial in fostering civic responsibility, volunteerism and environmental awareness in Umm Al Quwain.

Dr. Al Mar’ashi extended her sincere gratitude to the Main Sponsors — McDonald’s UAE, and Salik, their unwavering support played an instrumental role in ensuring the success of the Dubai launch.

She also acknowledged the valuable contributions of the Support Sponsors — CANPACK Middle East, Dubai Investments and Farnek — and expressed appreciation to the Technical Partner, ADNOC, for enabling the smooth operational delivery of the event.

Further recognition was extended to the CSR Partner, theArabia CSR Network, and an outstanding group of Supporting Entities, including: Almarai, Aster Group, Del Monte, Fujairah Plastic Factories, and Oasis Water Company—each of whom provided essential support that enhanced participant experience and boosted campaign efficiency.

EEG also conveyed its gratitude to its prominent Media Partners — Al Murad Group, Channel 4, Gold 94.7 FM, Radio 4, biz Today, CPI Industry, Gulf News and Pan Asian Media — for their role in amplifying the campaign’s message and extending its reach to audiences nationwide.

Editors’ Note:

Emirates Environmental Group (EEG) is a professional working group established in 1991 in the United Arab Emirates. It is devoted to protecting the environment through the means of education, action programmes and community involvement. EEG is actively encouraged and supported by concerned local and federal government agencies. It is the 1st environmental NGO in the world to be ISO 14001 certified and the only organisation of its kind in the UAE with accredited status to the United Nations Convention to Combat Desertification (UNCCD) and the UN Environment Programme (UNEP).

EEG is a member of the UN Global Compact, the Global Urban Development (GUD) and the Global Investors for Sustainable Alliance (GISD). It is also a member of the One Planet Network under the programme of Sustainable Food Systems (SFS) and its Multi-Stakeholder Advisory Committee (MAC) and Global Partnership on Marine Litter (GPML), EEG is a full Member (voting) of World Packaging Organisation (WPO).

For more information, contact us: email: eeg@emirates.net.ae; Tel: 04-3448622; Fax: 04-3448677 and please visit our bi-lingual website: www.eeg-uae.org; Follow us on LinkedIn, FB; Twitter & Instagram: @eegemirates.

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