Jesse Vargas, General Manager at Ferrari World Abu Dhabi, was among the industry leaders presenting at the Middle East's Theme Parks and Entertainment Development Summit this week. The Summit, which was held at Yas Island, the premium leisure and entertainment destination in the UAE, saw more than 100 industry experts come together to share best practices and experiences.

With the emergence of the UAE as a leading theme park destination, Vargas addressed crucial topics such as successfully managing a partnership with a renowned international brand like Ferrari and maintaining a solid position in the market, particularly in relation to the brand and guest experience. He also touched upon the Park's massive expansion that's underway when addressing ways of keeping brands fresh and appealing to meet the evolving consumer needs.

Vargas also welcomed the delegates from the Summit for a guided tour at Ferrari World Abu Dhabi where they experienced the power of the brand and the Park's unique entertainment proposition first hand.
 

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