Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Sbot
Home / News / Local News
Local News
   


FAB Launches AI Analytics Portal For Merchants In Partnership With Al-Futtaim
(8 November 2018)

 

First Abu Dhabi Bank, FAB, has launched a new portal powered by Artificial Intelligence, AI, and Machine Learning tools to deliver advanced analytics to merchants. FAB piloted the solution with Al-Futtaim, one of the most diversified privately held regional businesses, and will be rolling out to all key merchants soon.

The key value proposition and differentiator of FAB’s merchant portal is its ability to use AI tools to provide spend momentum and revenue forecasting, customer segmentation and analysis, launch campaigns based on key insights and to measure the effectiveness of these campaigns. The tools also provide insights into potential loss analysis and customer loyalty analysis. These features are in addition to an interactive, configurable performance dashboard that empowers the clients to slice and dice the data from consolidated level to a transactional level.

The findings from Al-Futtaim’s pilot programme have shown promising results; empowering businesses with insights that have helped to ensure that their customers are provided with the best possible services and customer experience.

FAB’s merchant portal also gives clients the ability to measure and compare the performance of brands, products, stores and any other areas they might like to focus on for insights. The portal also compares the performance of their brand with others, industry trends and overall market performance. Furthermore, in the future, merchants will be able to access the data through the portal and will also have an option of API integration into their existing systems for data access.

Hana Al Rostamani, Group Head of the Personal Banking at FAB, said, "FAB is committed to bringing innovative solutions to its customers to enable them to grow stronger. To allow for the effective ideation of these solutions, we require relevant and actionable insight from the customer data we collect- powerful insights can inspire new initiatives that help grow client revenues, increase market share or improve cost efficiencies. Data is the future and businesses that can extract and analyse pertinent points will be the ones who will ultimately succeed."

Ramana Kumar, Head of Payments at FAB, said, "The strength of our payment platforms in tandem with strong banking solutions gives FAB a unique opportunity to collect the data points which are much more than transactional information. Providing these data points as a feed to the right AI and Machine Learning tools have resulted in insights that decisively put FAB merchants in an advantageous position in a competitive and challenging market space. The merchant portal clearly differentiates us from the competition and we look forward to providing access to all our merchants."

FAB is continually investing in innovative solutions for clients to deliver value. Solutions like the merchant portal underscore FAB’s commitment to provide data-driven analytics and insights to provide added value to merchants. The portal will enable merchants to convert data-driven insights to campaigns and revenue-generating initiatives with a focused approach and in real-time.



Download the Dubai City Guide iPhone mobile app


DubaiCityGuide.com is owned and managed by Cyber Gear



advertisement info

  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     

 
email print
2251
 
       
       
       
       



News Alerts
News Alerts
Stay ahead with abu dhabi news
dcg mobile
adcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Abu Dhabi Blog
Your space, your voice
sitemap
Sitemap
ADCG at a glance