Abu Dhabi Airports Company (ADAC) has signed a 10 year partnership with JCDecaux Out Of Home FZ-LLC, a subsidiary of JCDecaux SA, the number one outdoor advertising company in the world, to operate exclusively the advertising concession at Abu Dhabi International Airport, Al Bateen Executive Airport, the only business aviation airport in the Middle East and North Africa (MENA), and Al Ain International Airport.

The agreement which will further develop the airports’ indoor and outdoor advertising network will also introduce impressive state-of-the-art technology: high definition LCD screens, spectacular video walls and interactive innovative digital technology that is entertaining and informative to passengers. These solutions will provide increased added value for the airport, its passengers and the brands it hosts as well as further enhance the airports’ current environment, complementing Abu Dhabi International Airport’s existing high quality services. The advertising technology will contribute to making it one of the region’s best airports as determined by Airports Council International (ACI).

Abu Dhabi International Airport’s high profile and diverse demographic passengers, with annual double digit growth in passenger traffic and the anticipated 16.5 million passengers traveling through the airport this year, makes it a unique and attractive location for effective advertising. With figures expected to reach up to 20 million passengers by 2015, both ADAC and JCDecaux will be able to engage passengers with the latest media displays and will allow businesses to communicate and provide a market to captivate upscale audiences providing a positive travel experience. In addition, with its exclusive customer portfolio,

JCDecaux will have a sea of opportunities to offer companies and advertisers who are interested to reach the most elite audience of high net worth individuals and private jet owners and passengers, through evolving the advertising space at Al Bateen Executive Airport.

Mohammed Al Bulooki, Chief Commercial Officer at ADAC commented: “Abu Dhabi International Airport is the ideal location for innovative and interactive advertising campaigns that enhance the passenger experience and provide high visibility for advertisers and their brands.”

“Providing new services of an outstanding quality is a key priority at the airport. ADAC is looking for a partner that has the ability to understand passenger needs and to provide tailored solutions for the airport. ADAC believes that with their expertise, their state of the art technology, strategic planning and knowledge of the Middle East market, JCDecaux is well positioned as the perfect fit to provide a platform for innovative ideas.”

Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, said: “We are delighted to expand our portfolio and to broaden our regional footprint with the advertising concession for Abu Dhabi International Airport, Al Bateen Executive Airport, and Al Ain International Airport, in line with our strategy based exclusively on organic growth so far. This new contract demonstrates the trust that our partners have placed in us to transform airport environments by delivering innovative and digital outdoor advertising solutions. We believe that our track record of enhancing the passenger experience in the world’s leading airports will ensure the success of this partnership.”

This new concession will strengthen JCDecaux’s current position as the leading outdoor advertising company in the Middle East. With contracts secured with 31 airports in this booming region, JCDecaux will offer brands and advertising agencies a premium network, reaching an audience of over 150 million high-profile passengers annually, nearly two–thirds of the total passenger traffic in the Middle East. JCDecaux’s major airport concessions include; Paris (CDG), Frankfurt (FRA), Beijing (PEK), Hong Kong (HKG), Singapore (SIN), Bangkok (BKK), Dubai (DXB), London (LHR), Los Angeles (LAX), and New York (JFK).

For more information, please visit the ADAC website at www.adac.ae.

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